In a recent update of how Google assigns authority, many web sites were assigned a reduced rate based on Googles Page Rank system. Google assigns a rating scale of 0 -10 as a form of reputation for a web page. Page rank can be found by the use of the Google toolbar.

Remember that Google ranks individual pages not sites. This is why I always recommend a clean design, which gives every page the same chance. Some database driven web sites don’t allow for this and even some marketing people don’t agree. When you are looking to win in competitive markets you need to apply this.

This change occurred after Google has voiced its dislike of the purchase of paid links for the reason of influencing natural search results. Business models have been based on the buying and selling of links for the purpose of gaining rank.

Many opinions had been made that these two events are connected and they effect the ranking of web sites. This is common opinion in the internet marketing area and provides a distorted view of the world. Only an assessment of a specific site can provide us real, measurable information.

One site that lost a large measure of its PR (Page Rank) from a rating of 10 to 6 is statcounter.com In a keyword count statcounter has over 3129 to keyword ranking listings. One of the number one ranked keywords, is “web stats”.

Based on the Gtrends tool from the keyword research site, Wordtracker.com, this word receives 18750 estimated searches per month in Google. Statcounter has kept it’s top ranking both before and after the update.

This brings us the conclusion that the reduction of page rank change was more of just a reshuffle of authority, rather than a change of how Google ranks web sites. Other sites that sell paid links have had similar results.

Its important to have measurable, real information based on facts rather that the guidance of a vastly out of date tool, like page rank. I make it my goal to educate on numbers rather than opinion of the masses.

Online their are many sites who state they are on SEO, however they is such opinion floating around that you never know where the truth comes- beware the opinion it will drive you crazy. Numbers don’t lie, if its your bank account or in your traffic and sales conversion.

The Microsoft Certified Professional (MCP) credential (certification) is for professionals who have the skills to successfully implement a Microsoft product or technology as part of a business solution in an organization. Hands-on experience with a product is necessary to effectively achieve certification. There are many Microsoft certifications that one may acquire and many free online training centers that also have pay certification tutoring, free study guides and free practice exam questions to help you pass your IT certification exam.

The Microsoft Certified Professional has many different certifications that represent specialized fields of information technology such as: Microsoft Certified Technology Specialist (MCTS) and Microsoft Certified IT Professional (MCITP) credentials provide IT professionals with a simpler and more targeted structure to display their technical and professional skills. The new Microsoft Certified Technology Specialist (MCTS) credential highlights your skills using a precise Microsoft technology. You can demonstrate your abilities as an IT professional or developer with in-depth knowledge of the Microsoft technology that you use today or are planning to deploy. The Microsoft Certified IT Professional (MCITP) credential lets you highlight your field of expertise. Now you can distinguish yourself as an IT professional with the current skills and proven job-role capabilities to work efficiently with a comprehensive set of Microsoft technologies.

Other Microsoft certifications include: Microsoft Certified Database Administrator

Demonstrate that you have the skills to lead organizations in the successful design, implementation, and administration of Microsoft SQL Server 2000 databases with the following Microsoft Certified Database Administrator (MCDBA) credential. The Microsoft Certified Desktop Support Technician (MCDST) credential proves that you have the skills to support users who run Windows XP. It also proves that you can troubleshoot desktop environments that run on the Windows XP operating system. The pay scale with this position ranges from $35,000 to $55,000 per year. With all of these Microsoft certifications excellent training is obtainable online or classroom. To some degree you will find free Microsoft online certification training along with pay training.

There is also the Microsoft Certified Systems Administrator (MCSA) certification will advance your career by ensuring that you have the skills to successfully manage and troubleshoot system environments that run on the Microsoft Windows operating system. The MCSA: Messaging credential identifies systems administrators who implement, manage, and maintain a messaging infrastructure by using Microsoft Exchange Server. The MCSA: Security credential identifies systems administrators who specialize in managing, maintaining, and implementing security on the Windows operating system and as part of a secure computing environment. Receive the Microsoft Certified Systems Engineer (MCSE) certification and prove your expertise in designing and implementing the infrastructure for business solutions that are based on the Windows 2000 operating system and the Windows Server system. The MCSE: Messaging credential identifies systems engineers who design, plan, implement, manage, and maintain a messaging infrastructure by using Microsoft Exchange Server. The MCSE: Security credential identifies systems engineers who specialize in managing, maintaining, and implementing security on the Windows operating system and as part of a secure computing environment. The pay scale on this job ranges from $50,000 to $80,000 per year.

Free Microsoft certification online training is always limited in the amount of study material that is given. In order for you to be adequately prepared for your certification exam you will need to pay some for complete training so you will be able to pass your information technology certification exam. Many online training centers offer some free Microsoft certification training as a draw to get you to purchase the more in-depth material that will fully prepare you for your final certification exam. You will also need special training in test taking to prepare you to pass your information technology certification exam. All of this information is online ready for you to access. Visit billnaugle.com

Last month I submitted an application to Google to be considered for their AdSense program. After confirming my e-mail address, almost immediately I was invited to place ads on my website.
Within hours I began to accumulate some data on pageviews and click-throughs and could see what my month-to-date total was. I was impressed.
The JavaScript Code
When your website is approved, you’ll receive your own publisher number and the appropriate JavaScript code to paste onto your webpages.
When your page is displayed, here’s the process that Google probably goes through in showing the ads:
1. A visitor’s web browser requests a page on your site.
2. This activates the JavaScript code on the page, sending the URL of the requested webpage to Google’s database.
3. Google looks up in its database the most prominent keywords or keyphrases for that webpage.
4. Then Google searches for the highest paying ads that match these keywords
5. Google places the appropriate ads on your webpage for your visitor to see — all in seconds. Pretty nifty.
How Much Does Google AdSense Pay?
As a publisher, you share in the revenue that Google receives from its PPC ads. Google, however, hasn’t announced a formula for sharing revenue with publishers in its Terms and Conditions document. Google’s audacity to ask publishers to enter into a blind agreement is one measure of publishers’ hunger for advertising dollars — whatever dollars — and an indication of the trust Google experiences in today’s marketplace.

So what is the revenue split? We aren’t told, though the actual amounts are proportional to the market value of keywords that describe your content.

This gives me some idea of possible gross revenue for my site. I am not at liberty to disclose the average click-through rate and average PPC payment per click on my site, though that information is made available to me daily and cumulatively.
In talking to well-known marketers, I hear guesses of a publisher’s share ranging from 25% to 60%. For all we know Google could be striking different deals with different sites, especially those over 20 million pageviews per month that have greater clout in the marketplace. I would guess the publisher’s share to be as much as 50% of the gross PPC revenue — though I could be way off. None of us has enough information to make an accurate judgment and Google isn’t talking.
What the Godfather gives, we bow and accept gratefully without any questions for fear he might put out a contract on our websites.
Here are the factors that contribute to the amount of money you can make on your site:
1. PPC value of the predominant keywords on your website. “Life insurance” for example, would be high. “Fish tank filters” would be low.
2. Amount of traffic you generate to your web pages.
3. Prominence of the Google ads
4. Click-through rate for the ads that appear.
5. The unknown revenue share that Google is paying.
Business-focused sites will do very well with Google AdSense, but information sites that don’t contain high-paying keywords won’t receive nearly as much.
Will They Accept My Site?
Google AdSense tells us that the following sites are not acceptable: sites with excessive profanity; hate, violence, racial intolerance, or advocate against any individual, group, or organization; hacking/cracking content; drugs and drug paraphernalia; pornography; gambling or casino-related; content; incentives of any kind for users to click on ads; excessive advertising; other content-targeted and/or text-based ads on the pages displaying AdWords ads; pop-ups that interfere with site navigation or are for downloads; and ads that mimic AdWords ads or appear to be associated with AdWords ads on your site. Google says it will monitor sites that are showing their ads and suspend sites that don’t abide by their rules.
Does a person from Google look at a site before deciding to accept it into the program?
If it’s a new site with little traffic, a human surely views the site. Don’t submit a site that isn’t ready for prime time, has “under construction” signs, or looks tacky. It’s a lot easier to get your site ready first, than try to convince Google to re-examine a rejected site. On the other hand, if your site has lots of incoming links and is generously spidered by Google already, you might receive approval within minutes after confirming your e-mail address.
Once you are approved, you can login and get HTML to paste into your webpages.
The Automatic Ad Agency
If you’ve ever worked with ad agencies or tried to solicit individual advertisers to place ads on your site, then Google AdSense will feel like a breath of fresh air. Google handles the entire relationship with advertisers. There are no run dates for publishers to schedule, no banners to install, no invoicing, no reporting. Just apply, paste in the JavaScript code, and Google’s “automatic advertising agency” works for you day and night finding willing advertisers, taking orders, and matching appropriate advertisers with your site.
Problems for Publishers
That doesn’t mean, however, that Google AdSense is problem-free. As I mentioned above, Google’s unwillingness to specify revenue share percentages doesn’t bode well. Sure, Google is just feeling its way in uncharted territory and has to stay profitable when the inevitable competition arises. I don’t think publishers should get too confident in Google’s current largesse. What Google gives, Google can take away — either as a result of economic squeezes or greed.

A more mundane problem is finding inappropriate ads appearing on your webpages. Fortunately, this is much easier to fix. You can filter out any ads you find from competitors or that you find distasteful. (I had to exclude some ads for cheapo e-mail addresses to spam with.) Just list the advertiser’s domain name under Advanced Options | Site Filter List.
What do you do when the ad just doesn’t seem to correspond to the content on your webpage?
Adding the appropriate keywords or keyphrases to the title tag, Meta description tag, and headlines should help Google do a better job of matching ads with your content.
Problems for Advertisers
Advertisers who use Google AdWords have the choice of limiting their ad to show only on the Google search engine, but you can choose whether campaigns also appear on the network of search sites, the network of content sites, or both.

Google AdSense on content sites gives advertisers a new opportunity. Previously, their revenues were limited by the click-throughs that could be generated on Google’s search engine and search partner sites. Now the pool of appropriate content sites is greatly widened, offering greater traffic and more sales. But their is a price for this greatly increased ad coverage — potentially lower responsiveness for the same cost per click.

When people use a search engine, they are looking for answers or solutions to click on. But when they are reading the text of a content site, they aren’t in the same searching, clicking mode. They’ve already found what they were searching for and are now trying to absorb it. This will affect the click-through rate, but also the likelihood that these users will complete a transaction.
Publishers are rejoicing today. But what if three months from now advertisers come to the conclusion that content sites are less responsive and routinely exclude them from their advertising coverage? Or refuse to pay the same prices for content sites that they do for search engine exposure? It’s too soon to tell.
Implications of Google AdSense
One thing is certain: Google AdSense is changing the way websites are being monetized.
AdSense “rewards you for creating sites rich in high-quality, focused content … the sort of sites that make the Net a better place.” Google is going to grab a whole lot of business away from those who try to ‘make crime pay’ — no need for nasty tricks, useless marketing gambits, in-your-face ads, etc.
Instead, Google is rewarding those who ‘make grime pay’” — that is, those willing to do the hard work to produce quality, focused content.

Thought for today:
Should you apply to put Google AdSense on your website? If your site seems appropriate, yes, by all means do so. Google AdSense represents a significant opportunity for content publishers to monetize their content. And so long as this partnership benefits both publishers and advertisers who pay the bills, this could be the start of a new and brighter future for both.

As you may know, the AOL unit at Time Warner has been thrashing around for the last year while trying to find a way to remain relevant. The problem for AOL, of course, is the continually decreasing use of dial-up modems as a method for accessing the Internet. Depending on the study you look act, dial-up modem access now accounts for approximately 40 percent of all Internet users. This number is consistently dropping as DSL and cable Internet access systems become more popular. The resulting struggles at AOL are having an interesting impact on the search engine wars.

Google and MSN are trying to position themselves to dominate online search. The situation boils down as follows: Google is the king, MSN wants to be it. This situation takes on particularly interesting impact when one considers that Google now supplies ads and search results to AOL. In doing so, Google derives roughly 10 percent of its revenues from the AOL relationship.

In the summer of 2005, rumors started that AOL was for sale. MSN and Google were obvious buyers. The only problem was both companies realized AOL was a good short term play, but a terrible long term one given the death of dial-up modem systems. So who would buy AOL and how much would they be willing to pay? Would Google let MSN swipe 10 percent of its business? If so, how high could Google drive up the price of AOL for MSN?

Google Makes Major Mistake

If rumors are to be believed, MSN and Time Warner have reached a deal on the AOL platform. So, how much will MSN pay Time Warner for AOL?

Nothing. Not one penny.

By the end of December 2005, MSN and Time Warner are expected to announce a partnership wherein the two companies will intertwine their Internet units and pursue joint advertising efforts. In turn, Google will be kicked off all AOL listings, to be replaced by MSN or some AOL-MSN mix of search results and advertisements.

The executives at Google are making a major mistake, a critical blunder. Google will lose 10 percent of its business to MSN without MSN being required to expend any resources for the business. The Google Adwords program, the primary revenue source for Google, will no longer be on AOL. Surely Google could have come up with something more enticing to AOL or at least forced MSN to pay some serious cash for the acquisition. Instead, it failed on both accounts.

Google is a great search engine, but this is just one in a number of business mistakes made by the Internet giant. How could it lose 10 percent of its business without making MSN pay for it? If MSN pulls this off, one will wonder who is at the controls at Google and what they could possibly be thinking.

Do you feel more secure when a certified mechanic works on your car?
Do your taxes get done by a professional certified Accountant?
If you are sick or injured, do you visit a certified, qualified Doctor?
If you answered “Yes” to any of these questions, its because you value service from someone you know is qualified and certified to do the job right. In the IT field that qualification comes in the form of Microsoft Certification. So if you want a qualified and certified professional giving you service in their field (Mechanic, Accountant, Doctor), would not an IT Company want to know that you are the best in your field and certified,qualified for the IT job/service. That is what Microsoft Certification does for you. It proves that you are among the “BEST” in your field and capable of doing the job or providing the service-competently.
You may think that Microsoft Certification is not important, and it is true. You can probably get a job anyway in the IT field without Certification, but when you do have Microsoft Certification, you have “PROOF” that you have the skills and the knowledge to work in the IT field on Microsoft Product/s. Today many IT Companies require Microsoft Certification as proof of your skills and competency. And in order to offer you a job they require you to be Microsoft Certified. Microsoft Certifications ensure that you are the first choice of IT Companies for jobs or the first choice for promotions if you are already employed.
 
What is Microsoft Certification?
This is a recognition that Microsoft gives you which proves you have special skills to get the job done. Microsoft Certifications recognize and validate your real-world IT skills, and offer a life-long career path of IT skills development.
 
How do You Get Certified?
Actually Microsoft Certification is not that complicated, but it is tough. You have to learn / self-study for the required course through course books available at Bookstores / Online Bookstores, or join a Training Institute which provide Training and Certification Guidance courses. After the course is completed, you have to Register and appear for the Online Exam conducted by Prometric and VUE testing centres authorized by Microsoft to conduct the Exams. You need to prepare thoroughly for the Exam, because there is a fee for taking the Online Exam, and if you fail, well there goes your money.
Microsoft Certification assures your current/future employer or future clients that they have someone that really knows what they are doing, and it gives you self confidence in yourself and security - knowing that you are fully trained in Microsoft product/products.
For more details/info, please visit http://www.sierrainfotechindia.com or send me a mail or IM.

Search Engine Marketing for MSN and Yahoo!
Statistics released by comScore show that Yahoo! MSN and Ask Jeeves are definitely forces to reckon with. Each of them had over 40 million searches carried out on them last month, in the US alone:
Top US Search Engines in October 2005
Top US search engines in October 2005
Search engine Audience (thousands)
Google Web Search 75,281
Yahoo! Search 68,031
MSN Search 49,748
Ask Jeeves 43,705
AOL Search 36,092
Yahoo! Local Search 20,270
MySpace Search 8,083
Infospace Search 5,942
LookSmart 4,402
Lycos Network 5,249
Source: comScore Media Metrix
It is still worth it to optimise for MSN and Yahoo!
Google’s market leadership is definitely not a given fact. Yahoo! and MSN Search are hot on the heels of Google, and Microsoft seem to be hell-bent on dethroning Google. Taking that into consideration, and the fact that Yahoo! and MSN’s combined search total is well above that of Google it is a must for all webmasters to optimise their sites for the MSN and Yahoo! search engines too.
Note that search engine optimization for MSN and Yahoo! are significantly different processes and involve attention to different factors than when optimising for Google.
We provide 100% ethical search engine optimisation services. We have an open policy, where we will explain everything we do, and will not use any sneaky SEO practices that could risk getting your site banned.

Overview

Based on Colasoft’s unique packet analysis engine, Colasoft MSN Monitor is able to automatically capture and log MSN conversations on all computers in the network, providing you with high accuracy analysis results of message contents, account status, logins and message related traffic. With tailored license options, Colasoft MSN Monitor can satisfy the needs of both family users and enterprise users.

Key Features

High accuracy analysis results based on Colasoft’s unique packet analysis engine

Real time and 7×24 continuous monitoring MSN communications

Auto-save messages to database

Statistics of accounts, remote contacts and messages

Unique conversation matrix

Monitoring VLAN and multiple network adapters

Customizable excluded account list for monitoring

Supports Windows Vista More Features

Why choose Colasoft MSN Monitor?

Accurate

Analyzes MSN communications with professional packet analysis technology

Pure software solution

Cost saved and flexible upgrades

Easy to use

No complicated configuration required, automatically start monitoring after launch

Simple installation

Ready for monitoring within 10 minutes

Easy to manage

No more than 20 minutes on management per week

Secure

No need to be installed on employee’s computer, no worry about being uninstalled by employee

Stable performance

Passively monitoring network traffic without influence to network performance

Low cost

Tailored licese options for both enterprise and family users, price starts at $19.95

System Requirements

Minimum Requirements:

P3 500 CPU

256 MB RAM

Internet Explorer 5.5

Recommended Requirements:

P4 2.0G CPU

512 MB RAM or more

Internet Explorer 6.0 or higher

Supported Windows Platforms:

Windows 2000 (SP 4 or later)

Windows XP (SP 1 or later) and x64 Edition

Windows Server 2003 and x64 Edition

Windows Vista

What is CRM?When you are asking “what is CRM?”, the meaning of the letters is a great place to start. CRM stands for Customer Relationship Management. For further analysis of the question what is CRM, you need to look at an overall business management strategy. CRM is the concept of streamlining tasks, empowering employees, and managing costs, all with the idea that you will improve customer loyalty and grow your business.What is CRM to your business?The next question is what is CRM to my business? CRM can be a powerful tool for your business. It usually incorporates software programs with a mindset that shifts your business to a customer-centered program. When asking what is CRM to your business, you must be ready to take a hard look at your current practices and be willing to adjust certain mind sets to maximize your business performance for top-notch customer service. With top-notch customer service, you can keep customers loyal and help bring new clients to you. So, what is CRM to your business? Everything!Microsoft CRM – the perfect answer to what is CRM?Once you have started to answer the question of what is CRM, it is time to look at how to implement it. The question what is CRM needs to be paired with how do I implement CRM? Microsoft CRM is the market-leading CRM solution from the market-leading software organization.  Microsoft CRM is a contact and sales management tool that helps companies address the question what is CRM.  It synchronizes with all your familiar Microsoft Office solutions, including Outlook, and helps management contact information, share data, and run reports. It is the software answer to what is CRM that any business will benefit from.What is CRM when used with Outlook?What is CRM when it is paired with Outlook? A quick answer to what is CRM when used with Outlook is that it functions in tandem with Outlook, enhancing its functions in several ways. It adds facets such as contact information collection functions that made it very easy to gather customer data and use that data effectively and efficiently. The pairing of CRM functions with Outlook means it is a familiar and easily accessible program that users will find invaluable.What is CRM training?Common questions that come up when asking what is CRM involve training questions. What is CRM training going to cost me for materials? What is CRM training going to cost me in payroll costs?  The set up and support of Microsoft CRM means you will never have to worry about what is CRM training going to cost me? CRM training with Microsoft CRM will save costs in several areas. Since it is embedded into Outlook, it means that most people are already familiar with the basic functions. This means that you will save money on training materials and payroll as well as manage time very effectively. Users will start with a strong base that can be built upon, saving the time it would take to teach a program from the ground, up.What is CRM reporting?One important part of data in a business is being able to formulate reports. Microsoft CRM makes answering what is CRM reporting easy. Microsoft CRM allows for many different ways of reporting data. Once you have data such as sales stage and closure rates, you can report right from Outlook in several different formats including PDF and aspx.What is CRM sharing?Another important part of data in a business is being able to share the data. The common question is what is CRM sharing and how can it be accomplished? First, what is CRM sharing? There are many reasons that someone would need to know what is CRM sharing and how can it be accomplished? CRM sharing would allow you to share data with other users quickly. For example, if you had a contact that you felt would be better handled by another salesperson, Microsoft CRM allows you to easily share that information with that salesperson. You can email it to them, use peer-to-peer sharing, or in larger enterprises, server based sharing. All of these options make easy answers to the question what is CRM sharing.What is CRM opportunity management?Another major feature of Microsoft CRM is opportunity management.  CRM opportunity management is the collection of data in a way that ensures that there is proper follow through with potential clients in order to maximize leads and gain new customers. Microsoft CRM makes opportunity management easy. You can sort data based on several options and set follow up reminders and emails in order to contact clients automatically. This means you never miss a lead and loose a customer.ConclusionWhat is CRM is a question that many businesses are curious about. Businesses want to know the answer to what is CRM and what can it do to help them maintain and grow their business. When you answer the question of what is CRM, you may find a key to great customer service management and business growth. With a little research you will find the answer to all your what is CRM questions and find that Microsoft CRM is the number one answer to all of your CRM questions, please visit http://www.brightstardynamics.com

Google, Yahoo and MSN are the biggest giants of the internet world and each and every search engines have a different algorithm to index web pages, to determine the value and therefore, positioning of websites. Most of the webmasters often tends to concentrate their SEO work on Google but Yahoo is also considered as one of the big three along with Google and MSN. By concentrating a little more time and effort on Yahoo optimization it is quite possible to gain heavy traffic for your website. It’s a better option to concentrate equally on Yahoo instead of concentrating only on Google. Sometimes for particular search queries, Yahoo is searched more than Google as it is believed to provide more business oriented results. How to win Yahoo’s heart? Well it’s not a secret anymore, a few guidelines to follow and all your work is almost done.

The Most Important Yahoo Optimization Factor

First point to remember about Yahoo is that it judges content to be the most important factor in its algorithm. Inbound links and other factors are the second priority but websites that provide keyword-optimized content in large mass are Yahoo’s first choice.

Keyword Density

Content is the real king is what Yahoo thinks keywords are equally important from yahoo’s point of view. Yahoo prefers a much greater keyword density than 2%to 3%. Yahoo only includes keywords that genuinely appear on your page and are relevant to your topic.

Using Stems, Inflexions, and Variants of Keywords

Yahoo is much more language based. When one includes synonyms and inflexions of a keyword it will surely be rewarded by Yahoo.

Use some Nearly Forgotten Meta Tags

Yahoo still gives proper consideration to the keyword and description tags in particular. It doesn’t mean that yahoo can easily be duped by stuffing irrelevant keywords and meta tags to your page source. Remember, it only considers keywords that genuinely appear on your page and are relevant to your topic.

Regular, Fresh Content Is King

Fresh, updated and original content is the most considered point during yahoo optimization. The more content you provide the better your website will perform in the Yahoo ranking. So add some genuine updated content to your website and smile, you are the top ranker in Yahoo search results

Yahoo Bot is quite a slow guy

Compared to other search engine spiders the Yahoo bot is comparatively lazy. It doesn’t visit so deeply in to your site and index all the available pages. How frequently yahoo bots crawls the web is also less when compared to other major search engines. Creating a legible sitemap and keeping it updated as regularly as possible is the best way to please the lazy yahoo bot.

Inbound Links

Inbound links are still important to Yahoo, but content is the first priority. Using article directories for getting more inbound links is the best strategy for yahoo optimization.

Have you created a web site and submitted it to search engines only to find that no matter what you do, your site still does not feature in the rankings. Are you interested in better search engine rankings? Here are 8 things you can do to improve your rankings and these need to be done before you even submit your site to be indexed.
1. Web site Content:
Web site Content is one of the most important factors that will decide the rankings for you. The site pages should provide valuable information on specific subjects rather than providing directory of all free articles found on the web. When a search engine is used to find information, generic terms are rarely used. Rather search engines are used to find specific terms or phrases that describe the product or service people are searching for. One of the important things that your website should have is the niche keywords sprinkled in to the content thus making your pages more relevant to the search engines.
If niche keywords are located in a web page that is carefully constructed to highlight keywords known to produce traffic, the chances that your site will appear in a search result for a very specific search improves. It’s also important to understand that the search engines cannot be tricked by flooding the engines with multiple versions of the same page, repeating the same term over and over - these tactics will only make sure your web site stays out of search engines reach.
2. Link / Web site popularity:
This is one of the most important factors that you should consider for achieving good rankings. Most of the search engines today treat link popularity as one of the factors that determine your ranks in the search engine results. The number of websites that link to your website determine your relevancy for a search term. The link popularity or the incoming links does not necessarily mean that you should be submitting your web site all possible FFA link sites / directories or even classified ad directories.
The best way to get links to your web site would be to type in the search terms that you are targeting in your favorite search engines. You should visit the sites returned by your search engine and look carefully for adding links or exchanging links. Most of the web sites today provide an link exchange option. using Google toolbar to see the page rank for these web sites will be helpful since exchanging links with web sites with Page Rank 5 and above is definitely going to improve your chances of getting your site indexed.
The next important things that should be considered when optimizing your web site are the Off-page and the on-page elements. some of the on page elements are Title Tag, META Tags, Heading, ALT Tag and highlighting of the text using BOLD tag. The Link tag i.e. the A Tag is considered as an important off page element.
3. Meta Tags:
Meta-Tags are the HTML tags that will be used to describe the web page. You need to put the important keywords for your web page as well as the brief description of your web page in these tags. Though these tags are not directly visible to the users, they serve an important purpose of guiding the search engines through your page. Although the importance of META TAGS has reduced significantly today, they still help the search engines to decide on the relevancy of your page with the search keyword.
The META Keywords should contain important keywords and phrases you are targeting for your web site. They should be consistent with the HTML Body Text and Page Title. You must make sure you are not stuffing the META tag with keywords which would annoy the search engines. Ideally the META keyword tag should contain 100-150 characters. Being specific and accurate is the mantra to success with keywords.
The META Description tag will contain a brief description about your web site, services provided by you. The description you put in the META description tag should be relevant to the content on the page where this tag is located. i.e. You should not be talking about your product in these tags when the page contains some article on unrelated topic. The description you provide for your page has to convince the person that you are providing exactly what want. How would you feel to visit a page with stuffed keywords but no relevancy to the content.
4. TITLE Tags:
Ideally the title tags should contain 50-80 characters with your important keywords embedded in them and more importantly should be relevant to the content in the page. if multiple keywords are to be used in the Title tags they can be separated using a | (Pipe), though it must be seen that keywords are not stuffed in the Title Tag. Moreover the keywords in the title tags should be readable and should describe the content of the page.
5. Heading Tags:
The Heading tags are given more weightage than the ordinary text. The higher the H tag the more weightage it carries. You need to make use of the Heading tags to highlight the important keywords in the paragraph headers. These keywords should be used to describe the contents of the paragraphs on your page. this will ensure that you are not stuffing the page with keywords but they are a part of the flow on the page.
6. Bold text
The important keywords in your page should be put in the bold tags. Normally the bold text has more weightage than ordinary text. Even Though the bold tags are considered to be less important than the Heading tags, they are still important to be ignored. Make sure to enclose the search term in bold tags when it appears on the page.
7.Alt text
The Alt tags are normally used by the browsers if they are unable to load the images. Some of the users might have disabled downloading graphics on their browsers, or if the images are too heavy to download for the users internet connection. Having your important keywords to describe the images will help you get the important keywords on the page, As much as possible try to include the search term in the alt text of all images on the page. Beware, naming all your images like spacers, irrelevant images with the keywords might be a shortcut to get yourself banned with the search engines.
8. Off-page elements:
Link text - This is considered as an important factor in good rankings. The link text might have been placed on your own sites or other web sites linking your site. Either way, it is important. Ideally the link text should contain an important keyword describing the target page. Make sure you do not use identical link text for every link. The text links will have even more weightage if the text around them is related with the target page’s topic and search keywords.
If the website is optimized for the above points, it definitely will help you get a better search engine rankings.