When talking about search engine optimization, it is almost impossible not to stumble upon the phrase: Google page rank. This term is without doubt very important to webmasters who want to obtain a good ranking and a lot of traffic, but why? Well, by simply understanding how the mathematical formula at the heart of the PageRank (PR) is calculated, any webmaster can influence its website’s Google listing.

Google page rank is one of the methods this search engine has of evaluating the relevance of a web page. The toolbar PR consists of a number between 0-10 which can be easily seen if you have the Google toolbar installed. If you don’t have this toolbar, then visiting quickpagerank.com will allow you to easily check page rank. This website is very easy to use and supplies much more information than the Google toolbar. By simply typing the URL of your site and clicking the “submit” button, you will be able to view your Google page rank, Alexa rank, whether you are listed in Dmoz or not, backlinks showing in major search engines and results coming from AltaVista and the entire web.

PR is short for the Google page rank which is calculated by Google and can range from 0.15 to billions. It represents a “vote” of appreciation or support for a certain website from all the rest existing on the web. It therefore can be zero or a very high number given by the number of links pointing to a site from all the rest. The formula from the original Google paper looks like this: “PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))” and the symbols represent the following: A – the page for which we want to check page rank, T1…Tn – the pages which are pointing to it through links, C(A) – the number of links coming from page A and pointing to other sites and d – damping factor usually set at 0.85. As you can see the calculus is quite difficult and this is because it doesn’t stop here.

It seems quite impossible to calculate how exactly Google page rank is assigned to a certain page because the PR of a page depends on the PR of all the pages pointing to it. This leads to circle calculations as the PR of those pages pointing to let’s say page “A” also have to be calculated and this is done depending on other sites with their own PR. In addition, Google reevaluates websites periodically re-indexing new links and new pages, all updated and better optimized. Its job is quite difficult, but thank god it’s a machine that’s doing it and not a human!

So, the conclusion is that Google page rank is too difficult to analyze. Entire pages have been written on its algorithms and a lot of intelligent minds have struggled to find out the undisclosed mathematical intricacies of the PR. All we know are the simple facts that Google listings are influenced by links, among which one way links prove to be more efficient. Therefore everyone strives to optimize their websites as much as possible for keyword searches which are performed by Google spiders all the time. After doing their best, webmasters turn to check page rank.

A really interesting aspect related to Google page rank is that Google’s listings don’t always show the sites which have the highest PR in their top findings. This is a puzzling fact. To check page rank has become an undisputable habit for webmaster that do their best to promote their online business and obtain more traffic. Sometimes, their main purpose for optimization is to obtain a high Google page rank, but perhaps this is not the perfect approach for Google’s ranking system. Of course, PR is very important, but since we don’t know for sure how to obtain it, perhaps it would be wiser to do our best to improve website quality and promote them by using only the given facts. So, don’t forget that popularity is the key to success! And, after investing in quality, to best analyze your efforts, you should also constantly check page rank and see how things are going from Google’s point of view.

The page rank tool you see on your website is not just for decoration purposes. It is a very valuable indicator of webpage. I will like to start by simply defining page rank. Page Rank can be simply defined to as Google’s View of the importance of a page.

Many web surfers don’t really know the value of the Page Rank Tool bar on most web browsers? The page rank tool on many internet browsers is a very important tool that helps website surfers to determine the importance of a webpage. The value of a Page Rank ranges from 0 to 10. From this grading, it implies that a webpage with a page rank of 0 or one is of little or virtually no importance to Google. But a website with a page rank of say 5 to 6 or 10 have very important information and by virtue of that very useful to users.

A web page with a page rank of 10 contains useful stuffs and attracts a lot of visitors on a daily basis.

Thus a webpage with a page rank of 10 is much more valuable than a website with a page rank of 5. On the other hand, a website with a page rank of 10 contains much more quality back link than a webpage with a page rank of 5.

The Page Rank of a website measures not only the number of links that points to a website, but the quality of the websites that provides the links. Now this article will.

For a website to have a high page rank, it must have a lot of quality back links. If a website contains a lot of useful information without containing quality back links, the website will definite rank low.

The technology behind page rank is still hidden to many, although many seo gurus still believe that one can manipulate the page rank of a webpage. Yes this can really be done. It will only take one hard work and time.

In summary, the page rank of a webpage is a measure of the importance of a page.

Read More About Page Rank

http://info77.blogspot.com/2008/05/what-is-page-rank.html

Use

http://nigerianetforum.com and

http://myinternetforum.com to increase your PR

About three times a day I have people ask me “how do I get good Page Rank?” I tell them worrying about page rank on a new website is like weekend jogger thinking about altitude training.

In case you don’t know what Page Rank (PR) is, it is a score that Google gives a web page out of 10. To find out what sort of page rank you have you will have to download the Google toolbar from toolbar.google.com.

Google’s Australian site, google.com.au has a PR of 8/10 whereas google.com itself has a 10/10. Many people think that PR is the main determining factor to getting a web page ranked high in Google. What a load of codswhallop! (I don’t know what that is I just like saying it). Google looks at the information on the page before it looks at anything else, so if you want to get ranked high in Google focus on creating good content before worrying about Page Rank.

An SEO Tie Breaker

Page Rank is really more about being a tie breaker. It’s like that bit of extra training that gets the athlete over the line. When Google sees two pages that are equal in relevancy to a search, the final thing that is considered is Page Rank. The higher the PR then the higher the ranking, providing all other factors are equal.

In my SEO Melbourne based business I have regularly ranked many pages that have a 0PR higher than those with 4/10, 5/10 and even 8/10. The key is to focus on your keywords in places like your page title, article headings and especially text links.

Anchor Text

Open another browser window and type in the word ‘Failure’ into Google, then come back here…. Go on… I’ll wait. Funny huh? George W. Bush biography is no.1. Now funnily enough the word “Failure” does not appear anywhere in Dubyah’s bio. The reason he is ranked no.1 is that lots of bloggers linked the word ‘failure’ back to his website. If you look closely you will see some politicians from the left there as well.

Search engines like to see keywords in your anchor text or links. Google thinks that the most important website in the world for the words “click here” is Adobe Acrobat. I guess they are kind of right too, when you consider that there a gazillion web pages linking the words “click here” to download Adobe Acrobat. Once again the words “click here” do not appear on the Adobe page.

These two examples have promoted the idea that the more links you get back to your site the higher you will rank. Once again this is only true if you have done the work on your own web page first.
For instance if I wanted to rank high for “Online Marketing Melbourne” ( I live in Melbourne Australia) then I had better build a page where that phrase is present in the page title and maybe in an article heading and certainly in the body of the article as well as in a link somewhere. I should do this before I go around trying to get thousands of backlinks with online marketing Melbourne in them. That is what I call the lazyboy approach to SEO. Focus on your web pages first before you try and get back links.

Where PR counts.

Let’s just say for instance, that you are in an incredibly competitive space for ranking. Maybe you are trying to rank for a phrase like “Appear on the first page of Google” I have ranked no.1 for that for quite some time. However recently someone knocked me into no.2 spot. I don’t mind really, as the guy that did it, attended one of my SEO workshops . The pages were equal for SEO but his had a higher page rank, so it ranks no.1

So instead of trying to increase your Page Rank you should be increasing quality links back to your site. By quality I mean getting links from similar pages. This does a few things. Firstly it will generate targeted traffic back to your site. Secondly it will provide a path for the search engine bots to find you and thirdly it will increase your Page Rank but this should not be the primary reason to build links.

About the Author

The Article is written by Jim Stewart SEO Melbourne and SEO based business Online Marketing Melbourn. Visit SEO Online Marketing Company Melbourn for more information and learn more about quality links and google page rank.

Do you ever wander how some sites get top rankings in the main search engines and others do not? Well of course you do. The reason being is that these sites adhere to a system that the search engines love and in return give these websites higher and better rankings in their listings. There are 7 key ingredients that if implemented properly will produce the desired results for you and your website marketing. They are:

Step 1: Advantages of a keyword rich domain name Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. However, this is certainly important if you are creating a new site and attacking a competitive market. However many of you will already have sites up and running that do not contain a keyword rich domain name so do not worry as it is more than possible to rank highly without a keyword rich domain name.

One variable that modern search engines consider when determining which of the thousands - or millions - of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name are that you can legitimately include them in contact details and links to other sections of your site and the title of your site. What someone may consider a good domain name and what in reality is in most instances 2 different things. Now I will give you an example of this:

Mr. Smith is creating a site that is going to sell vacuum cleaners. His business name might be Smiths machines and logically he may have that specific domain. However it would be more advantages to have a domain name containing the term vacuum cleaners. For example vacuumcleaners4u or vacuumcleanersstore depending on what is available.

Finally I would like to add please take into consideration where you host your site. If you have a site selling predominantly to the UK or US market you should make sure that the site is hosted in that country. So if a have a site hosted in the US but you are targeting the UK it is not in your interests to have it this way as the search engines will perceive it as a US site.

Step 2: Importance of the Title & Meta Description Tags

Every page title and Meta description on your site is enormously important, from the point of view of both the search engines and your readers. Always use your top keywords in each one of your web pages - it signals to the search engines as well as your readers what that page are about.

Firstly in the title tags of your page you should use your top 2 or 3 keywords or phrases. If you are unsure what a title tag is, it is clearly visible at the top of the browser window. The title tags are incredibly important. As I said before it signals to the search engines what the page is about. In my opinion the title tags should not exceed 75-80 characters.

Secondly the Meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually get left to the last minute. Like the title tag a descriptive Meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote in the Meta description if the search term being used can be found exactly in the Meta description you wrote.

If you do not do this Google will crawl your site and just take the first bit of content it finds and place it there. By thinking out the outlay and terminology you use in the Meta description tag you can boost your rankings. With regards to length I would not exceed 200 characters.

And thirdly the Meta keywords. Personally I do not believe that search engines give this area the credence it once did. In the past people would just cram this area with as many keywords that they could find related to their site but this just does not work anymore. However, this area should still not be avoided. My recommendation would be to place your keywords in this area but do not exceed 250 characters in length.

Step 3: Keyword Density, Content & Blogs

In simple words, keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. If your keyword occurs only 2-3 times in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur 8-10 times in a page of similar length.

As far as search engines are concerned, if a particular keyword has a higher density on a particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially. Not all search engines compute or evaluate keyword density in the same way and most have their own proprietary algorithm for calculating the average density of a keyword.

The placement of keywords, in any number of locations on the page, has different results in the various search engines as well. Hence, you should try to write sentences that use your important keywords and key phrases. My recommendation if we are looking at percentages would be no more than 3% of the wording should be the same.

However in our testing this area really is not definitive as we have seen sites rank for a specific key term that only appears once on the page also sites that have a keyword far too many times on the page. What has worked for us is to keep it very much within reason and you will not go far wrong.

Secondly, Content. Content is absolutely crucial to the success of ranking and search on all search engines but especially Google. The higher quality and relevancy of the content not only will increase your rankings but also gives you a far better chance of ranking highly for what we call the “long tail search”.

You may have all your main keywords and terms figured out but ultimately we have no idea what phrase someone will actually search under using these keywords. It could be for example if they are searching for “health insurance” they may well just type in “health insurance” or they may type in “health insurance in the uk for a family”. If your content contains these words or phrases that are identical or related you have a much better chance of ranking highly and thus getting more qualified traffic to your site. I would say that on a new site that content should start off at no more than 10 - 20 pages and grow slowly. Google will take note of a site that appears with hundreds of pages out of nowhere and initially view at as “unnatural” so grow your content slowly and make it unique and original.

Thirdly we need to look at “blogs”. This is a massively overlooked area by most people marketing on the net. The two main places you can go to set up with a blog are either at blogger or Wordpress. Personally I would recommend Wordpress. Here you can create a blog that has so much Flexibility. The choice of alternative plugins that can be placed on a wordpress blog is amazing and all designed to be SEO friendly. Also it can hosted on your own server so it becomes integrated with your own site. Search engines love blogs because of new original content being added on a regular basis. This area really is a whole topic on its own but I highly recommend that you research this and utilize it.

Step 4: Headings

The heading tags will make your headline bolder so it will stand out and will be recognized as important by the search engines. When writing your headings, include your main keywords in the headings. Be as specific as possible to increase your chances of being listed in a reasonable spot in the search engines. For Example. You have a site selling Plasma TV’s. You want to explain to your reader about different brands of Plasma TV’s so in the heading you could put PLASMAS TV BRANDS. This will be in bold and larger font size this signaling its importance.

Suggestions:Use keywords that relate to the page content in your heading tags Have your keywords occur early in the tags Use multiple H2 and H3 tags where appropriate

Step 5: Filenames

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Google give lots of importance to file names. You should think what are you going to put in your web page and then give it a relevant file name. How important is your filename? When you do a search in the search engines, most of them will highlight keyword(s) in your filename or your directory path. In other words Google is signaling the importance of filenames by highlighting it. For example if you have a site that sells electrical goods called electricalappliances the page that promotes washing machines should read in the file name electricalappliances/washingmachines.htm This is telling the search engine exactly what that file contains. This area is missed so many times but is a simple thing to do and helps your rankings. So please take this into serious consideration.

Step 6: Anchor text

Very simply Anchor text is the text (title) that appears within your hyperlink. Anchor text tells the search engines about the content of your web pages - what the page is about and how others perceive it. In essence, the anchor text is about the relevancy of your webpage based on a keyword. Therefore your anchor text should always be completely relevant to the landing page (destination page) and should contain your keyword or keyword phrase. For example. On a site electricalappliances the link that takes you to the washing machine page should read “washing machines”. Also on the plasma TV site the link that would take you too SONY plasma TV’s should have the anchor text SONY PLASMA TV.

Step 7: Quality incoming links

Inbound links are links from other web sites that point to your web site. The number and the quality of inbound links has become one of the most important ranking factors in Google, Yahoo and MSN Search. It’s a simple principle: if Site a links to Site B then it is seen by the search engines as a recommendation; that Site A is ‘recommending’ Site B. The text that is used to link to your website is also very important (especially to Google). Try to include your keywords or phrases into the text that is linking to your site.

Now comes the most important part. Google ranks all pages on the internet by a system of page rank, commonly called PR. This ranges from 0 - 10. An incoming link from a page with higher PR counts several times more than a link from a lesser PR page. So the more links you have from higher PR pages the better is the chance of ranking highly in Google and other search engines. You build links gradually over a period of time.

This is more prevalent with a new site rather than an aged site. This is because Google prefers to see steady natural growth. Of course how quickly you can rank because of this is really down to the market and competition you are up against.

Finally SEO is crucial to the success of any business online. The great thing about the internet is that it really is a level playing field. So there is nothing stopping you from ranking highly for a given keyword or phrase against even the biggest of companies.

Consumers are becoming more savvy in the way they search online, great targeting isnt enough to get their attention relevance of ad creative is now the driving factor in click through rate.

Click through rate (CTR) is a well known way of measuring your online campaigns success. CTR is determined by dividing the number of clicks your ad receives by the number of times your ad appears (impressions). Typically a display ad (banner ad) gets a 0.04% CTR. Standard click through rate in pay per click advertising (PPC) is much higher. You should aim for at a least 1%-2% CTR. The following article discusses methods to improve your PPC campaigns click through rate.

Paying for top position no longer ensures the most clicks

When Yahoo dominated the Search landscape, the advertiser that paid the most got top position. The logic was that the higher your position the more clicks you got. Part of Googles success was that they changed all that. Google added Quality Score to determine your ads position.

In Googles algorithm the amount the advertiser is willing to spend on a click still affects position, but the CTR of the ad also holds a lot of sway. Googles logic is that the ad that gets clicked on more is more relevant. Google rewards the more relevant ad by increasing its position. Yahoo and MSN have now been forced to consider Quality Score as well when positioning PPC ads.

This means that a higher CTR results in a higher Quality Score, raising your ads position but not its price. Therefore the most relevant ad gets cheaper traffic and more sales. So it is in your best interest to make your ads as relevant as you can to the keywords your prospects are using to find your site.

INSIGHT: Great targeting + Great creative = More visitors + More sales for less.

We believe the best way of improving your ads relevance, and thus its CTR, is through Creative Search Marketing.

What is Creative Search Marketing?

Creative Search Marketing can mean a few things:

1. Take your brand guidelines and other marketing communications as a starting point. PPC ads that borrow from ATL and BTL communications will be more relevant to consumers searching for your brand or latest campaigns. We have proven many cases where aligning PR with PPC can create a huge uplift in CTR and sales.

2. Write lots of ads. Ideally you should have a specific ad relevant to each keyword. While this is not usually possible, try and make your ad groups as small as possible, keeping similar keywords together.

3. Write consumer benefit lead ad copy and regularly test new propositions to try and beat the last best ad.

4. Optimise your landing page so its related to both your ad copy and your keywords. Google takes your landing page content into account when considering Quality Score.

If you follow these principles your ads will be more relevant, will get more clicks and will therefore get a higher position, which in turn will get you more clicks, creating a positive feedback loop, and all that traffic for less than your competitors who arent using Creative Search Marketing principles. Find out more about Creative Search Marketing.

Site owners are on the hunt for the green numbers on the Google page rank toolbar. That’s no secret, but do they all really know what Google page rank is about? How much should you really worry about your online business before you check page rank results? Information is the key to obtaining traffic and becoming the best in a line of business. But not many people pay attention to the numerous articles and websites that offer valuable data on how a site should be made and promoted.

Google page rank represents the basis of Larry Page’s and Sergey Brin’s search engine’s system of calculation. It is only a little part of how it really works and proves that Google’s fame and attention is not random, but obtained due to the quality of its searches. Google is the best search engine currently available and its efficiency is not equaled by any other existing search engine. Webmasters looking to evolve know that the Google page rank is the one who gave it its surplus of query validity and accuracy.

The value of a website on a certain keyword or key phrase (usually typed in by a user) is determined by the way that site is linked to other more or less valuable sites. In turn, those sites are evaluated by Google using the same criteria. In a few words, the whole process resembles a complex web, a combination of variables which are constantly and continuously changing.

When you check page rank, the number you read reflects a current status which might already be changing. Because the Internet consists in so many websites that are updated daily and because so many new pages and links constantly appear, Google needs to make updates as well. These updates can be seen once 2 or 3 months when the “Google dance” takes place and when all new variables have to be taken into consideration. Of course, the process takes place all the time, but only then are we able to see its results through the change of the Google page rank.

If you are interested in how well your site performs when it comes to such an evaluation, you should seriously consider these aspects before you check page rank again: links pointing to your site, the Google page rank of the sites that contain these links, the anchor text of the links and the on-site optimization (meta tags, tags, titles, description, keyword density for site content). As you can probably see, this means there are a lot of aspects involved in page ranking. Many things are controllable and web development companies take care of them in a professional manner. Webmasters are very careful with how they optimize their sites, for example. They carefully observe their Google page rank and constantly seek to raise the number shown by the Google toolbar. Some things are however, uncontrollable. If someone chooses to post a link to your site on his own site which is poorly optimized, his action might have negative effects on yours.

The Google page rank is a very sensitive issue which concerns a lot of webmasters who want their website displayed among the first results Google offers web surfers on certain keywords. Some don’t find it satisfying just to check page rank evolution in time. If for some reasons unknown to them, their Google page rank is modified, even for a short while, PR paranoia can set in. Some optimization methods can even be considered damaging because the PR the webmasters were observing has suddenly changed. The Google page rank is important, but must not be taken that seriously. Google constantly makes changes because the Internet itself is daily enriched with new information. Its spiders crawl up and down the web and their findings can have an effect on your site as well.

Errors can occur, like the very famous “spoofing” effect when a new page can borrow the Google page rank of another better ranked page to which it is connected. But errors can be corrected and so can the result you find when you check page rank. Good PR can turn bad because of a mistake, but it can also turn better just as fast. Your main worry should be to offer valuable information to your targeted public and do so by using the available optimization techniques provided by specialized companies. To regularly check page rank is not a bad practice. It is necessary to keep in touch with how Google sees your site. This is why we recommend using quickpagerank.com, a site that supplies valuable information about ranking in major search engines as well as number of backlinks pointing to your site.

Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

Collar the Spiders

You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.

Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.

It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.

You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.

Internal Linking Strategy

Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.

Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 - far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.

The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.

In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).

If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.

However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.

No Follow: Beat the Spiders

The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.

Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!

It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.

The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.

Summary

Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.

It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.

Improved search engine rank is difficult enough to obtain without you having to trawl through all that has been written about Google Page Rank in order to find the truth. There are many misconceptions about Page Rank, and Part 2 of this article dispels the most common of them, the first being that Yahoo and MSN have their own version.

In fact this is not so. Yahoo had a beta version of a ‘Web Rank’ visible for a while, ranking complete websites, but it is now offline. MSN has no equivalent as far I can ascertain. The term ‘PageRank’ is a trade mark of Google, which is why I refer to it as Page Rank and not PageRank. A small difference, but a significant one.

If you are one of those that believe that the more links you can get to your website the better, then you are wrong. When Google started the Page Rank frenzy by putting that little green bar on their toolbar, they didn’t realize the consequences of what they were doing. People fought to get as many links to their website as possible, irrespective of the nature of the websites to which they were linking.

That is misconception Number 2. You do not link to websites, you link to web pages, or should I say, you get links back from web pages, not websites. It is, after all, the link back that counts isn’t it? The link away from your site doesn’t count. Wrong! Misconception Number 3. The link to your web page counts no more than the link away from your web page. In fact, it could count less. You could lose out in the reciprocal linking stakes if your web page is worth more than the other person’s.

Let’s dispel that misconception right now. When you receive a link from a web page (not web site) you get a proportion of the Google Page Rank of that web page that depends on the total number of links leaving that page. When you provide a link to another web page, you give away a proportion of your Page Rank that depends on the number of other links leaving your web page.

The Page Rank of the website you get a link from is irrelevant, since that is generally the rank of the Home Page. You will likely find that all these great links you think you have from PR 7 or 8 websites are from a links page that has a PR of ZERO! So you get zilch for the deal. If you are providing them with a link from a page on your site even of PR 1, then you lose! Most people fail to understand that.

No incoming link can have a negative effect on your PR. It can have a zero effect, but not negative. However, if you have an incoming link with zero effect, and an outgoing reciprocal link with a positive effect to the target page, then you will effectively lose PR through the deal. Every web page starts with a PR of 1, and so has that single PR to share amongst other pages to which it is linked. The more incoming links it has, the higher PR it can have to share out.

If your page has a PR of 4 and has three links leaving it, each gets twice the number of PR votes than if 6 links leave it. Your page with a PR of 4 has to get a similar number of PR votes incoming as it gives away to retain its PR. In simple terms, if your PR 4 page is getting links from a PR 8 page with 20 links leaving it, you lose out big time! It’s simple maths.

No page ever gives away all of its PR. There is a factor in Google’s calculation that reduces this to below 100% of the total PR of any page. However, that is roughly how it works. You don’t get a proportion of the whole website ranking; you only get part of the ranking of the page on which your link is placed. Since most ‘Links Pages’ tend to be full of other outgoing links, then you won’t get much, and will likely get zero.

That is why automated reciprocal linking software is often a waste of time. If you want to make the best of linking arrangements, then agree with the other webmaster that you will provide each other with a link from equally ranked pages. That way both of you will gain, and neither loses. Some software allows you to make these arrangements.

Another misconception is that only links from external web pages count. In fact, links between your own web pages can be arranged to provide one page with most of the page rank available. Every page has a start PR of 1, so the more pages you have on your site then the more PR you have to play with and distribute to pages on your website of your choice.

Search engine rank can be improved by intelligent use of links, both external and internal, but Google Page Rank does not have the profound effect on your search engine listing that many have led you to believe. Good onsite SEO usually wins so keep that in mind when designing your website.

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Page Rank was started to help internet users understand which page is relevant and important in a search, normally the higher the page rank the better search position you will have on Google. Page Rank is a number form 1-10 which Google gives each web page so internet users know the importance and the Google search engine knows how to position the page on the search engine results. Google thinks the page is on the web. Many people who have a website are looking at the best ways of increasing their Google page rank. An important fact to remember is that Page Rank is calculated on a webpage by webpage basis not on a website by website basis.

To other website owners your page rank may be a source of envy. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines.

Search engines will rank your page higher than one with less links back to it. The formula to increasing your page rank is quite easy, but you will have to work to get it.

1. Join a reciprocal link exchange program, some are free some cost money. Try to get at least 30-50 exchange per week

2. Write article and distribute them to as many article sites as possible or join a program that will distribute for you. Write at least 4-5 article per month

3. Submit your links to as many web directories as possible. Submit to 30-50 per week.

4. If you are selling a product create an affiliate program where others sell your product. They will place the links their sites and they will point back to your site, another one way link.

Links that are pointing to your site are very important in the page rank system, each link is counted as a vote to your website, if you receive votes with high pr that will you’re your pr, more links the more votes the better the ranking in the search engine results.

PR does not depend on the quality of site but it is the criteria which measures the value of a web page only. Many webmaster put a lot of emphasis on page rank, and most of the time they will not link their site with a site that has a page rank that is lower than their own in the fear it will drop their page rank. When you link your site to another website that means you vote for it. To get your PR rating up it is essential to have a significant number of good quality links to your site.

So how do you attract traffic the natural way. Sadly, most of this traffic is not qualified. The most difficult challenge most web designers face is getting traffic to your site. If you do not have a large advertising budget, traffic exchanges can be an effective way to advertise your site for free. Traffic exchanges, sometimes known as surfing sites, can bring a steady stream of visitors to your website, for no payment - very important for a business startup if you want to make money online from home.

Most people believe that the higher your Google Page Rank, the higher you’ll be in the search results listing. Yes pages and or sites with a higher page rank seem to rank better than those sites that do not have a page rank, but don’t be fooled the site without a page rank might have a higher ranking but Google has not updated its page rank on the tool bar, Google usually updates 4 times a year. The only thought on most peoples minds if they own a website is how do increase traffic and how do I get a higher page rank.