Copyright (c) 2008 Titus Hoskins

As a full-time webmaster and site owner, figuring out just what Google wants has been the most challenging aspect of running an online business. For many webmasters Google is the eight ton elephant in the room and you only have two options: upset the elephant and get trampled or quickly find out what it likes to consume and try to feed it.

In order to keep Google fed, webmasters have to jump through more than one set of hoops. When it comes to getting top rankings in Google’s Index or SERPs, there are 200 of these hoops or ranking factors. And if you want to play in Google’s ballpark, you have to try and master the majority of them.

For years, frustrated webmasters have been guessing and searching for these ranking factors. Asking what does Google want? How does Google rank pages and keywords? How does Google want you to build your site?

Ten years ago it wouldn’t have mattered what Google thought of your site for it wasn’t even in the picture, but now when it comes to online search, Google is king of the hill. And as we all know, kings get whatever they want.

Besides, any webmaster worth his salt, knows Google is what counts when it comes to organic traffic - you can achieve #1 spots for a keyword in all three top search engines (Yahoo and MSN being the other two light-weight contenders) but Google will simply deliver the most traffic to your site.

Google doesn’t as yet have a monopoly on web search, but it’s getting close to 70% of U.S. traffic and in some countries it’s up over 90%. But it’s not only the search numbers which makes Google king - it is the prestige and power of the Google brand name. Google has truly permeated into popular culture and the public psyche like no other brand name in history.

Google brings respect and trust into the equation. Web users respect and trust Google to give them a quality answer to their question. That’s why it was rather ironic, that for years webmasters have been asking Google about their ranking system, their algorithm, their practices… for years Google remained for the most part silent. This was mainly to keep at bay, those who would like to “game” the system in order to get high rankings within Google.

Until now that is, maybe it’s just me but doesn’t it appear that Google is suddenly opening up about its whole ranking procedures and what they expect from webmasters. Maybe the answers have always been there, we just couldn’t find them. However, a more likely scenario is that someone high up within Google made the decision to be more transparent with it comes to webmasters and how much they would tell them.

In recent Webmaster live chats, Googlers Matt Cutts, Maile Ohye, among others… have been honestly answering questions about what Google requires webmasters to do regarding their sites. These are Q&A sessions dealing with the “burning questions” webmasters have had for years concerning Google and what Google wants. Do a search in Google for “Google Webmaster Help | Google Groups” if you will to find these sessions.

Since I run several modest sites on webmaster tools and Internet marketing I am approached by more than a few people who want me to help them build their online site or business. One of the major issues that always comes up somewhere in the process (usually phrased in different ways) is this question:

What does Google want? What does Google expect of my site? How do I get ranked high in Google?

Mainly because my chief goal is to help these webmasters understand Google better in order to build a profitable site; I have struggled and puzzled over this question for years.

What is Google’s Golden Rule?

Many experts believe it is related to relevancy - the key to getting high rankings is how relevant your content is to the question being asked? Maybe so, but in order to explain it to a would-be webmaster, I had to find the words that would most appropriately sum up Google’s prime directive?

After you go through all the SEO checkmarks, take into account the quality and uniqueness of your content, factor in the credibility and authority of your site and backlinks, and factor in the relevancy issue… this was the simple Google Golden Rule I came up with:

“Always think of your visitor first when creating any content for your site.”

This may or may not be what Google is expecting but all indications are pointing in the direction of the “visitor’s experience” and how good you or your content make that experience? Google is serving up a product, it wants the user of their product to be happy with the results. If they’re happy, Google is happy. And if everyone’s happy then the kingdom grows.

Still anything as simple and as complicated as getting top rankings in Google can’t be boiled down to a single catch phrase. You must do your homework and a good starting point would be to thoroughly read Google’s Webmaster Guidelines. Studying and listening to the latest Google webmaster chats may also prove beneficial and helpful.

However, there are still those 200 hoops you have to jump through and you must be extremely careful of how you build your site if you’re trying to please Google. Listen when the king speaks. Observe his rules. Be on your guard, and it helps to become just a little paranoid. And always, always remember, an elephant never forgets.

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, for more help visit towww.google-atm-machine.com. while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google AdsenseGoogle Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. Are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. Or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.You have to apply to Google Adsense by completing an online application form at Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. For more detail go to: www.youradsenseprofits.com.On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmastersLiving in any part of the world can participate.The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your accountThe Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.Ads placed at the top of the page and at the left generally perform better than others.Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.Of course there are other strategies, such as creating high paying keywordContent pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Tips can help you get started.The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, for more help visit towww.google-atm-machine.com. while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google AdsenseGoogle Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. Are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. Or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.You have to apply to Google Adsense by completing an online application form at Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. For more detail go to: www.youradsenseprofits.com.On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmastersLiving in any part of the world can participate.The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your accountThe Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.Ads placed at the top of the page and at the left generally perform better than others.Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.Of course there are other strategies, such as creating high paying keywordContent pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Tips can help you get started.<a href=”http://www.thegoogleincome.com”>www.thegoogleincome.-empire.com</a><a href=”http://www.yourgoogleincome.com”>www.yourgoogleincome.com</a>

Online affiliate marketing began as a natural outgrowth of the popularity of “linking” to other sites. To put it simply, online affiliate marketing is a time tested strategy for making money online. It it is a network of online partners who refer business to your website. It does not matter whether you have a website that sells a product or a website that has nothing to sell. But by adding online affiliate programs, you can not only add value to your website, but also maximize potential revenue. Affiliate Programs, they say are the ideal way to make your website profitable. Online affiliate programs began in the mid-1990,s and are currently a popular way to earn money online. In fact, research shows that affiliate marketing is the most cost-effective way to generate online sales. The concept of revenue sharing paying commission for referred business, predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened almost four years after the origination of the World Wide Web in November 1994. The simplest way is to just introduce your visitors to the business opportunities, products and services that they need, and, “make money online” based on commissions from these sales. In fact, online affiliate marketing is a great work from home business available to anyone with a computer and a desire to run their own affiliate business. However, there is a catch to “affiliate-marketing”. That is to say over 80% of affiliates never get a check over $100, the 15% get the occasional check and it is the remaining 5% who really get monthly checks of any real size from affiliate programs. To get started in affiliate marketing, you must know the fundamentals. For which you’re going to need an “affiliate marketing guide” to teach you the basics. Once you’ve studied the basics and grasped the “idea”, I don’t think there is any looking back. Now, there are dozens of books advertised on various websites, making claims of massive earnings that can be achieved easily. Most of these guides are resell rights of other peoples’ ideas which are marketed under the marketers’ name. Now, there will be a time you may be doing the same thing what they are doing now. This is a natural phase most people go through and isn’t that what affiliate marketing is all about! I am not saying those books are bad. But there are better ones out there. There is The Affiliate Marketers Handbook and the Super Affiliate Handbook. Recently, another book that is drawing much attention, purely because of the number of sales it has generated in such a short time is the Rich Jerk. The name justifies his character. But his ideas seem to work and the book seems to be on top of the charts. Now what more can you say, but to commend on his niche idea. You can also look for more such good product(s) and which are in high demand from the ClickBank Mall. Just type “affiliate marketing” or affilate marketing guides and you would get instant access to loads to such products. Provide them your credit card details and voila! you can instantly download the book of your choice. Although most aaffiliate marketing books are good in their own way, what boils down is to how you implement the knowhow you gained from it PRACTICALLY. Although this may take up some some time, it is to be noted that no books nor any marketing courses can come anywhere close to pure practical experience. Some good affiliate guides are given below in the resources section. Learning to market on the internet as an affiliate is only step one. If you’re serious about online affiliate marketing, then you have to plan and set up a basic affiliate campaign. This is a start to finish campaign to getting started in affiliate marketing. It explains keyword research, finding profitable partners and markets, information on affiliate networks, guides and resources to making money online. There is relatively an easy way to make a parallel income during the early stages of your online afiliate marketing home business. It can also help you avoid the common mistakes most of us make during that period. I am quoting this from personal experience. Try and get hold of a FREE Web Page, containing a few successful affiliate programs. You can use it and learn how to run an affiliate campaign, at the same time learning the ropes of affiliate marketing. If you market this well, the chances are you will make money. Your main and only job would be to advertise your FREE website, by submitting it to search engines, e-mail it to friends, colleagues and others. Within a month or so, you shall see some income trickling in. You also get familiar with search engine marketing, affiliate networks and affiliate directories, and other areas of online affiliate marketing.

What is a Google Sitemap?
Google Sitemaps help Google’s search engine spider discover and index pages on your website. In its basic form, a Google Sitemap is a list of all the webpages on your website. When Google’s search engine spider reads this list, it then knows about all those webpages that are specified in the sitemap. Google Sitemaps come in two formats: xml sitemaps and text sitemaps. Both formats contain the addresses of all the webpages on your website. The XML version contains additional information about each webpage such as its last modification date and roughly how often it is updated.
How Does a Google Sitemap Help Me?
If your website does not have a Google Sitemap, Google’s search engine spider downloads a webpage from your website and scans through it looking for any links that it contains to other webpages in your website. Google’s spider then downloads all those newly discovered pages and repeats the process of scanning for links. Such download and scanning takes time. If you have a Google Sitemap, Google’s spider immediately knows about all the webpages on your website. Reading the Google Sitemap is considerably faster than having to download and scan each page. A Google Sitemap also helps if your webpages are not well linked together or not at all. In that case, without a Google Sitemap, it may take a while for some webpages to be discovered or discovered at all. Google Sitemaps eliminate that problem.
Does Google.com Index Everything?
The answer to that question is no. Google.com states, “we can’t guarantee that URLs from your Sitemap will be added to the Google index.” Even though Google.com does not guarantee that it will index everything that you specify in your Google Sitemap, a Google Sitemap should increase the opportunity that your webpages will be indexed sooner since Google will know about them sooner. If Google does not know about your webpages, they definitely will not be indexed.
If I Create a Sitemap Will It Hurt Me?
Google.com states, “In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.” Google.com uses the information contained in your Google Sitemap to learn about the structure of your website and to better schedule its search engine spider in the scanning (a.k.a. crawling or spidering) of your website.
How Do I Generate a Google Sitemap?
There are several tools available that you use to create Google Sitemap. Google.com itself even provides a sitemap generator written in the Python programming language. There are also websites where you type in your website address and its spider goes and scans your website to determine all your webpages; however, such scanning is time consuming since every page on your website must be scanned, and the process must be initiated by you. A faster way of generating a Google Sitemap is to use Google Sitemap generator software that runs locally on your website.
How Can I Automate Google Sitemap Generation?
Creating sitemaps can be an automated process. The simplest way is to install and use the sitemap.pl Google Sitemap generator software. Once you install this software in your cgi-bin directory, the software will automatically generate the Google Sitemap each time it is accessed. This software is of the type whereby you can “set it and forget it”. You can go about adding to your website and you do not have to worry about updating your Google Sitemap. The software works by scanning your website’s hard drive looking for files to include in your Google Sitemap. By directly accessing the hard drive rather than downloading webpages, the software very quickly generates the Google Sitemap. On a typical server, the sitemap.pl sitemap generator software finds about 500 webpages per second (that’s 2 ms/page).
How Do I Tell Google.com About My Google Sitemap?
There are two ways that you can use to tell Google.com about your Google Sitemap. The first method is the simplest and the quickest to do. In your robots.txt file, include a line that says “sitemap:” followed by the website address of your Google Sitemap. For example, the Google Sitemap of the bime.com website is located at http://www.bime.com/sitemap.xml thus its robots.txt file contains a line that states, sitemap: http://www.bime.com/sitemap.xml The second method involves logging into Google.com Webmaster Tools at http://www.google.com/sitemaps and adding your site to the Sites Dashboard, and then submitting your Google Sitemap. Once you add your site, click the “Verify” link and follow the instructions and you will gain access to additional statistics about your website and status information about the processing of your Google Sitemap.
In Summary, What Do I Need to Do?
1. Use a Google Sitemap Generator such as sitemap.pl2. Add your Google Sitemap to your robots.txt file.3. Add your site to Google Webmaster Tools4. Submit your Google Sitemap.
Having an Google Sitemap is a good first step to get your webpages indexed. And with an automated sitemaps generator, improve the possibility of your webpages being indexed and showing up in search engine results.

Earn Money Without Spend Money

more details at http://earn-money-google.com

Easy ways to earn money with Blog or Website !!!

follow step by step :

1. Create a blog with blogger.com

2. link exchange example : linkalizer , linkexchanged , gothimatch , religiousmall , linkadministrator

3. Join advertisement program, earn money with advertisement. example : adsense Google , revenuepilot , adbrite , bidvertiser and others

4. Join Affiliate program, earn money with affiliate program. example : SFI , clickbank , roiroket , LinkShare Affiliate!

5. Join Forums. Example : preCharge Community Forums , Free Advertising Blog

6. Join Articles. Example : article marketer ,

7. Join Press Releases : PRWeb.com , Pressbox.co.uk

8. Join Hit Exchanges. Example : trafficswarm , 123click , Hit Pulse

9. Join Building Network. Example : Your Luck List , 241Lead , Viral traffic list , List Dot Com

Search engine Positioning

you have submitted your blog at search engine and link exchange with others website company.

example : link exchange with earn-money-google.com

Reach On Top Ranking Position

Almost everyone uses search engines to find sites, and if your site doesn’t turn up on the first page of results you’re losing valuable traffic. Achieving a Top 10 ranking is vital to your success on the Web.

We will explain more details in the future as following :

1) What is a blog ?

** A blog is a simple web page that anyone can set up in minutes.

** Blog is a part of website. We take an example : XXX.com is a website. YYY.XXX.com is a blog. Are you understand now ? So, we can register a blog at blogger.com or wordpress.com or others.

** Having a blog is a vital part of making money on the internet.

** If you are looking for a way to start making money on the internet, and you have a budget that is very small or zero, blogging is a great way to get started.

2) How to create a blog ?

** Firstly, you have to prepare a blog address which includes a keyword phrase. (example : YYY.blogspot.com ,YYY is blog name) , title which includes your keyword and content info.

** After that, you can register at blogger.com or wordpress.com or others.

Example :

** Register at blogger.com step by step **

** (1) Click on ” CREATE YOUR BLOG NOW ”

** (2) Fill out the form

** (3) Enter title and blog address

** (4) Choose a template

** (5) Start Posting

** (6) Enter title and Content

** (7) Click on Setting

** (8) Click on Publishing

** (9) Notify Weblogs.com change to “YES” (Weblogs.com is a blog update notification service that many individuals and services use to track blog changes.)

3) What we can take advantage from blog ?

** You can make money with a free blog

** Join advertisement program is free, earn money with advertisement. example : adsense Google , revenuepilot , adbrite , bidvertiser and others

** Join Affiliate program is free, earn money with affiliate program. example : SFI , clickbank , roiroket , LinkShare Affiliate!

** The cost for all is absolutely nothing

4) Why ping a blog ?

** Once you finish posting, you need to ping it. Pinging lets the blog directories know that something has changed. The search engines will come crawling / updating.

** Every time, you post new content to your blog, you need to ping it

5) How to ping a blog ?

** Click on http://pingomatic.com

6) How some people can make money & earn money over USD $ 20,000/month on the internet ?

** Some people use blog or website to create fortune online : such as advertisement , promote affiliate program, deliver newsletter, sell text link , sell ebooks and others.

** example : They use blog freely to earn money.

** 1 blog earn money at least $ 20.00 for one month , they create 1000 blog , how much they could earn ?

USD $ 20,000.00 . Is it easy ??? . They just join advertisement and affiliate program (all is free).

7) How to submit your blog or website to search engine ?

** Search Engine : Google , Yahoo , Msn and many others.

** Go to Google’s search engine, just type “add url google” , the listing will be displayed, you will see the title “add url google” on the listing, just click on and register it.

** Go to Yahoo’s search engine, just type “add url Yahoo” the listing will be displayed, you will see the title “add url Yahoo” on the listing, just click on and register it.

** Go to Msn’s search engine, just type “add url Msn” the listing will be displayed, you will see the title “add url Msn” on the listing, just click on and register it.

** Or, go to submit free to 50 Search Engine

BuildTraffic.net

How to promote blog or website on the internet ?

** Write an article relevant with your blog or website. Example : article marketer

** Join Forums. Example : preCharge Community Forums and others.

** The link exchange strategy is what will give you traffic in the long term and most important. example : linkalizer , linkexchanged , gothimatch , religiousmall , linkadministrator

** Join Hit Exchanges. Example : trafficswarm , 123click , Hit Pulse

** Join Press Releases : PRWeb.com , Pressbox.co.uk

** Join Building Network. Example : Your Luck List , 241Lead , Viral traffic list , List Dot Com

** Join PPC advertisement

9) What is PPC advertisement ?

** PPC - Pay Per Click.

** Earn money from your website or blog - get paid for every click

** Earn money with affiliate program that pays you for every click
You get paid for every visitor that clicks on an ad. You to make as much as possible from your advertising space, by letting advertisers bid on your ad space.

** Example PPC advertisement : adsense Google , revenuepilot , adbrite , bidvertiser and others

10) What is an Incoming links ?

This is a very important thing, because to reach TOP 10 in Google, Yahoo!, MSN and other major search engines, you have to get as much quality incoming links as you can. What is an incoming link? It is when someone links to your site from his webpage. And when you have more links to your web site, your rank goes up. The better quality of the link is, the better ranking boost your site receives in search results.

How to get such links?
There are many ways to develop a high number of incominig links to your website.

1. reciprocial linking - asking other webmasters for links and linking back to their websites in exchange. It used to be an effective method, but right now search engines discount the value of such links to zero.
2. cross linking - asking other webmasters for link from to your website, and linking back to their website from your OTHER website. A similar method may be used when you have only one website, but your linking partner has 2 or more websites - ask for link to your site from one of his sites, and link back to his OTHER website in exchange.
3. context linking - writing articles with links to your website in the article text (target your keyphrases or keywords!), or sponsoring other articles, that have high Google PR
4. automatic link building - with a help of an automated link building system

11) How/Where to register domain name ?

** Register domain name : Example Doteasy.com

more details at http://earn-money-google.com

The Google PageRank Explained Simply A common question amongst website owners is, “How is the Google PageRank assigned to my website?” The answer is not as maddening or mysterious as most people imagine. This short article offers you a simple and easy to understand introduction to the most essential factors you need to know about your site’s Google PageRank. The Aim of the Google PageRank Google’s intention with its PageRank (PR) system is to objectively and accurately assess the importance of each of the billions of webpages in cyberspace that are all fiercely fighting with each other for top placement in Google’s search engine results.

Explained simply, Google’s strategy is that, any website that has many other websites linking to it (i.e. Inbound Links or External Links) must be popular. Why else would so many other sites have hyperlinks pointing to it? Google counts the number of websites that have a hyperlink leading to your site and uses this to calculate your site’s PageRank. The PageRank is a Popularity Contest Google’s strategy is based upon the uniquely democratic nature of millions of autonomous websites that have the free choice to post a hyperlink to a third-party website or not. Accordingly, each Inbound Link a website has is regarded as a VOTE in an intercontinental internet Election. Websites with more votes will have a higher PageRank. Amongst SEO professionals, this is referred to as “Link Popularity,” and this whole system can be thought of as the world’s biggest popularity contest. Google’s PageRank can, first and foremost, be viewed as a “PopularityRank.”

For example: As of January 7th, 2009, www.coca-cola.com has 2,570 External Links and a highly impressive PR8, while www.7up.com has 447 External Links and a PR5. At the extreme, www.wikipedia.org has a PR9 with over 77,000 External Links. All External Links are NOT Created Equal This hypothetical “trans-national cyberspace voting” is not entirely democratic, however, because each individual vote is not valued equally. Google does not weigh all Inbound Links to your site evenly. Instead, it determines each link’s value through a brain-boggling, complex algorithm that only a genius has any chance of understanding. That being stated, the two most important factors which determine an External Link’s Search Engine Optimization value are as follows: The key factor is the Google PageRank of the webpage that contains the link to your site. For example, a link to your site from Wikipedia with a PR9 is vastly more valuable than a link from someone’s private Blog with a PR1. The second most significant factor is the link’s pertinence to your site. Google compares the keywords on your site and the keywords at the site linking to you, and it calculates the External Link’s “Relevance.”

For example, if you sell computers, then an article about “computers” with a link to your website is vastly more valuable than an article about “baby clothing” with a link to your website. Initiate a Link-Building Campaign Today A pivotal SEO strategy is to implement a link-building campaign for your site. The best options you have to acquire External Links to your site are business directories, classified ads, magazines and article databases, business and personal profiles, and collaboratively exchanging links with other websites. For instance, if you set the reasonable weekly goal to get two new Inbound Links, then, within two years, you should earn a very respectable Google PR5.

For information and assistance with your link-building campaign or other Search Engine Optimization services, feel free to visit our website or email us at Marketing Marksman (http://www.marketingmarksman.com) in Calgary, Alberta, Canada. Copyright NoticeThis article may be reposted, in whole or in part, freely at any website without limitation as long as Marketing Marksman is identified as the author with at least one functional hyperlink to the http://www.marketingmarksman.com webpage.  This article cannot be republished outside of the World Wide Web without prior written permission from the author.  See our site for more legal information and contact information.

Search engines want to lead users to the most relevant information that is available online for any given keyword.

So focus on the user and ask yourself the question, “Is my page the most relevant page for this keyword online?” If the answer is yes, and you offer the best content for this keyword then you are well on your way.

The only way to get top placement in search engines is to provide very compelling information. However, search engines don’t read information like humans do.

They follow specific rules. Follow these 9 rules to rapidly boost your ranking in search engines.

1) Optimize your URLs.

If you have not yet picked a domain name for your website, don’t try to go for “mykeyword.com.” Instead, try to pick a name that you want to build your company and/or a brand around.

Yes, having the keyword in your name might help a little but don’t sacrifice your company branding just because of your domain.

2) Optimize your page title.

Create a short relevant title (60 characters max). Have the keywords appear first and don’t add any stuff such as “home page” in the title tag.

3) Optimize your description metatag.

Add the SEO keywords to the meta tag description. The description should be 200 characters max.

4) Optimize your keyword metatag.

Add the SEO keywords to the meta tag keywords. Include 5 keyword phrases max.

Example:

5) Optimize your H1 & H2 headers.

The headline at the top of your page should use the H1 HTML header. The sub-headline should follow the H2 header. Include your SEO keywords in the headline and sub-headline. Example: h1. Enter headline with keyword phrase Example: h2. Enter sub-headline with keyword phrase

6) Optimize your keyword density.

Creating a keyword rich content page is a MUST. Be creative, write good content and make frequent use of the keywords you are optimizing for.

However, make sure that your keyword density never exceeds 5% for pages with long copy and 10% for pages with little copy. If they do, you might get penalized by the search engines.

To find out what the keyword density is on your page use this free Keyword Tool at http://www.seochat.com/seo-tools/keyword-density/

7) Spice up your SEO keywords.

Be sure to have your keywords appear at least once in bold, italics, and underlined in the copy. Again, do this once, but don’t over do it!

Move your keywords up.

Text towards the top of the page, such as in the first paragraph, counts for more than text further down the page. So, make sure that your keyword phrase is included towards the top of your page.

9) Use text links for site navigation.

Do not use image buttons for links. Using text links is far better. Search engines can’t read the text in images.

Search engines want to feed searchers the best information and so do you. Make sure you have the most content, feature it in a search engine friendly site.

We hope that the above tips have demonstrated that SEO does not have to be intimidating or very hard. Sure, there is a lot more that you can learn. For now just take it one step at a time.

Search engines want to feed searchers the best information and so do you.

Make sure you have the most content, feature it in a search engine friendly site, and then start to build your link popularity over time.

SEO does not have to be intimidating or very hard. Sure, there is a lot more that you can learn, but at the heart of it all, it is rather basic.

8 Web Design Pitfalls that Can Ruin Your Rankings

1) Do not get fancy.

Follow this rule. The simpler the better. Your site should have more text than fancy HTML. To make sure your site is search engine friendly; use as much text and basic HTML as possible.

2) Do not use Flash.

Flash is useless for SEO. Don’t waste precious resources on your site for flashy graphics.

3) Do not use image text.

Many sites have beautiful headlines. They create these in Photoshop and upload the images! Doing this instead of using the H1 tag seriously undermines your odds of ranking well.

4) Do not use fancy navigation menus. Remember, text links with rich anchor text are far better than image links so don’t use any buttons for your navigation and especially avoid using drop down menus.

5) Don’t go after too many keywords per page.

If you don’t focus, you are going to dilute your page and as a result it will not get a good ranking for any keyword.

6) Do not over optimize.

If you push the limits and add your keywords everywhere, you will get penalized. Always do what is best for the reader.

7) Do not fall for bad linking practices. Never link to or collect links from bad sites that are just trying or promising to help boost search engine rankings.

Don’t fall for the latest fad.

You will often hear of BRAND NEW search engine optimization strategies. Don’t fall for them. Even if they work, they will most likely only work temporarily.

Another important key of search engine optimization is to build your “link popularity.” You have to get other sites to link to you. While this is extensively covered in another tactic, here are a few quick ways to get started.

4 Quick Steps to Start Building Link Popularity

1) Submit your site to Yahoo!: Getting listed in the Yahoo! directory costs $299 per year but it is well worth it since Yahoo! is a huge authority site. It will help boost your PageRank and help with SEO.

2) Submit your site to Dmoz: Go to dmoz.org and submit your site to the appropriate category. Then wait 6 weeks and repeat. Getting into dmoz is hard and may take months of waiting but it is well worth trying.

3) Get into Wikipedia: Wikipedia is the fastest growing online directory. What makes it unique is that it is open source. Anyone can add, edit, and delete content.

It is a wonderful resource and has hundreds of thousands of pages with excellent resources. Every page includes links to “External Resources.” Find relevant pages on Wikipedia, create excellent copy on topic resources and then link to them from Wikipedia.

4) Get links from expert/authority directories in your field: Almost every space has at least a few expert sites that list all of the main resources. Find these sites and try to get listed.

There is one very important thing to keep in mind ‘ SEO is not a quick fix to boost your business.

We have listed the things that you can start doing today to boost the position of your site in search engines.

However search engines work differently. They take months to update their index and rankings! So you must be patient, but the rewards are well worth it.

What are the main changes?

Microsoft has made improvements to the search functionality of Live Search and added more personalized elements, focusing on social networks. New features have been added such as Windows Live translator. They also want to change the way results are brought to the consumers, also delivering multimedia results like its biggest competitor Google does .

Marc Bressel, regional sales director for EMEA at Microsoft Digital Advertising Solutions, said “We want to bring a totally different search results experience to what we have in the market”.

These innovations are following the launch of AdCenter in the UK last summer. A paid search platform to compete with Google Adwords but Microsoft didn’t achieve to be a serious thread to the market leader just yet. To be successful in this market Microsoft needs to win back its slice of the search engine market share in order to make the AdCenter platform work, one step to reach this goal is to bring more users to Live Search with their new version of Live Search .

But will it work? Time will tell …. so watch out for more news.

Everyone will have heard of the phrase ‘Google pagerank’ being mentioned from time to time, most people don’t even know what it is or how much of an important role is plays on the performance of your website. By learning basic methods that can increase your page rank you will be able to get the full potential out of your website. The scale goes from 0 – 10 with each step being harder to achieve, it doesn’t necessarily go up one level at a time, you could be page rank (pr for short) 0 when you first do your site and then after the first update, it could jump to pr 4. It depends solely on how much work you put into it, there are no set periods when Google decides to update but it’s generally around every 3 months or so. Basically Google page rank is the method of which Google uses to establish where in the search engine you will be place and your sites authority.

This does not mean if you have a pr 5 site you will outrank every competing page below you. There are a lot of factors that decide where you will actually rank which is why it’s important you do your research to ensure you don’t miss anything out that could severely affect your ranking. The pr of your website doesn’t really alter the search engine results that much compared to the content level and link building you will of performed, but if there are two or more identical pages, Google would place the one with highest pr above the rest.

A great way of increasing your page rank is to get other sites with high pr linking to your site, this will show to Google that highly respected sites think that you have a quality site which in turn will boost your pr. You need to put a lot of thought into your link building campaign, try to go for quality over quantity. Many people waste time grabbing thousands of pr0 sites which won’t have that much of an effect, Google may even penalise you for spamming. If you can get 10 pr5 links to your site it would give a better result than the thousands of pr0 would, if you get them on targeted sites you will have more chance of targeted traffic coming through to your website which has more chance of converting.